The Future of Television: The Death of Linear TV vs. The Streaming Disorder

Television as we’ve known it for decades is rapidly changing. Not long ago, families would gather around the screen at a fixed time to watch the evening news or a favorite series. Today, viewers increasingly prefer streaming platforms where content is available on demand. But does this mean that traditional TV is doomed? Or will it transform into a hybrid model? More importantly — could streaming itself face a crisis due to market oversaturation?

The Decline of Linear TV: Why Czech Viewers Are Switching to Streaming

The Czech Republic, like many European countries, is experiencing a significant decline in traditional TV viewership. According to Český statistický úřad, the share of households using cable or terrestrial TV has dropped by nearly 20% over the past five years. Young people aged 18–35 are turning on the television less frequently, opting instead for Netflix, HBO Max, or YouTube.
The main reason is the shift in consumption habits. The modern viewer wants to watch content at a convenient time, without ads, and with the ability to choose. Linear TV, with its rigid schedule and lack of personalization, is losing out. Moreover, high-quality original content is now being produced not by TV channels but by streaming giants. Series like Game of Thrones or Stranger Things attract more attention than most TV projects.
However, it is too early to declare the complete death of linear TV. In the Czech Republic, a significant audience remains, especially among the older generation, who appreciate the familiar format. News programs, live sports broadcasts, and talk shows still draw millions of viewers. For example, the ice hockey world championship finals on ČT Sport traditionally break viewership records.

The Streaming Revolution: Who’s Winning in the Czech Market?

The Czech Republic has eagerly joined the global streaming trend. Netflix has long been the market leader, but competition is intensifying. HBO Max, Disney+, and Apple TV+ are fighting for subscribers by offering exclusive content. Even local players, such as Voyo from Nova Group, are gaining popularity thanks to Czech-language series and films.
However, streaming has its own issues. The first is content fragmentation. Netflix used to be a “one-stop shop” for series and films, but now the rights are distributed across a dozen platforms. As a result, to watch everything they want, users are forced to subscribe to multiple services — which can end up costing more than cable TV.
The second problem is content overproduction. The number of new series and films on streaming platforms is growing, but not all projects are high-quality. Viewers face the “paradox of choice”: when there are too many options, it becomes harder to find something truly worthwhile.

What’s Next for Television in the Czech Republic? Hybrid Models and New Formats

In the coming years, we’re likely to see a convergence of formats. TV channels are already adapting: ČT and Nova are developing their own VOD platforms (iVysílání, Voyo), where shows can be watched on demand. Some streaming services are experimenting with linear broadcasting — for example, by adding “live” channels with pre-set schedules.
Another trend is interactivity and social media. Young people are watching fewer long shows, preferring short videos on TikTok or YouTube. Television companies are trying to enter these spaces by creating adapted content. For instance, Prima Group actively uses social networks to promote its programs.
In the long term, traditional TV will not disappear but will become a niche product. Its main advantages will remain live broadcasts (news, sports, major events) and local content. Streaming will continue to dominate the entertainment sphere, but will have to solve the problems of oversaturation and high subscription costs.

Conclusion: Format War or Coexistence?

Television isn’t dying — it’s evolving. Linear TV still holds value where immediacy and shared viewing matter most, such as in live news, sports, or major cultural events. Despite declining numbers, it remains relevant for audiences who appreciate scheduled programming and real-time broadcasts.
Streaming, on the other hand, has redefined media consumption with its flexibility, personalization, and ad-free experience. It continues to attract younger viewers and shape new viewing habits.
In the Czech market, the future likely lies in hybrid models — a blend of traditional broadcasters and digital platforms working in tandem. Channels that embrace on-demand formats while maintaining strong live content will remain competitive.
Ultimately, the viewer wins: with more options and greater control over how and when to watch, content consumption becomes more dynamic, accessible, and user-focused.